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When Smashville Burgers partnered with Kilo Oscar, the business already had strong foundations: great food, strong customer loyalty, and a brand people genuinely enjoyed engaging with.
The product was not the problem.
The challenge was building a stronger online presence and creating a reliable system that could consistently attract new customers, increase takeaway orders, and grow catering enquiries profitably.
At the time, social media lacked consistency, advertising had no real structure behind it, and catering represented a major untapped growth opportunity for the business.
The demand already existed. The opportunity was amplifying it properly online.
After reviewing the business, it became clear that Smashville had built strong local brand awareness organically, but there was no connected digital strategy supporting long-term growth.
Content production was inconsistent, advertising lacked strategic direction, and catering services were not being marketed aggressively despite representing one of the biggest opportunities for revenue growth.
At the same time, the visual side of the business had enormous potential for online performance. The food translated extremely well into short-form content, customer engagement was naturally strong, and the brand personality suited modern social media platforms perfectly.
The business did not need reinvention.
It needed stronger execution and more consistent visibility.
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Kilo Oscar worked closely with Smashville Burgers to strengthen the brand’s digital presence and customer acquisition systems.
We developed a far more structured content strategy focused on high-engagement video content, platform-native creative, and social-first storytelling designed to increase visibility, engagement, and brand awareness online.
At the same time, Meta and Google advertising campaigns were launched with a strong focus on two key outcomes: increasing online takeaway orders and generating more catering enquiries.
Campaigns were structured around local targeting, conversion-focused creative, and catering-specific acquisition strategies designed to consistently generate profitable bookings and customer growth.
Rather than treating content and advertising separately, the objective was to create a connected digital system where content strengthened advertising performance and advertising accelerated overall business growth.
Smashville Burgers experienced significant growth across catering, takeaway orders, social engagement, and overall digital performance.
Catering bookings increased by approximately 317%, helping establish catering as a much stronger and more scalable revenue stream within the business.
Online takeaway orders also increased by approximately 246%, driven through a combination of stronger social content, Meta advertising, and Google Ads.
At the same time, social engagement and online visibility improved substantially through consistent high-performing content production and stronger creative direction across every platform.
More importantly, Smashville Burgers evolved from a business relying heavily on organic momentum into a far more structured and scalable hospitality brand with stronger systems for customer acquisition and long-term growth.
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We treat your entire online presence as one system. Our framework uncovers what’s holding you back and rebuilds everything for performance, turning your website, content, ads, email, and automation into a connected engine that drives visibility, leads, and growth.
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