146% year-on-year growth & a complete digital transformation

About Ottoman Turkish Bath & Day Spa

When Ottoman Turkish Bath & Day Spa first partnered with Kilo Oscar, the business already had a strong reputation, loyal customers, and a premium in-person experience people genuinely loved.

But behind the scenes, the business was still operating heavily offline.

Bookings were being managed manually through pen-and-paper systems, customer communication lacked structure, and the online experience failed to reflect the quality of the actual brand. The website underperformed, content lacked consistency, and there was no connected marketing ecosystem supporting customer acquisition, retention, or long-term growth.

The business already had strong demand.

The challenge was building the systems required to scale properly.

Discovery

After auditing the business, it became clear that the biggest issue was not customer interest. It was operational efficiency and digital infrastructure.

Like many established service businesses, the brand had grown organically over time without the systems required to support larger-scale growth. The booking experience created unnecessary friction, customer communication lacked automation, and marketing efforts were disconnected across channels.

At the same time, there was significant untapped opportunity within the brand itself. The customer experience was premium, visually strong, and highly shareable, but the online presence was not communicating that effectively enough to attract customers consistently at scale.

Without stronger systems and better digital positioning, growth would eventually become harder to sustain operationally.

Strategy & Execution

Kilo Oscar worked across the business to modernise and digitise the customer experience from end to end.

We improved the website experience, streamlined online booking systems, introduced retention-focused email and SMS marketing, and developed a far more structured social content strategy designed to better position the brand online.

At the same time, we launched Meta advertising campaigns focused on profitable customer acquisition and premium service bookings, consistently generating bookings from approximately $25 per booking.

Influencer marketing and creator collaborations also became a major part of the strategy, helping strengthen brand visibility, improve trust, and position Ottoman Turkish Bath & Day Spa more prominently within the premium wellness market.

Rather than focusing on isolated marketing tactics, the goal was to create a connected digital ecosystem that improved customer acquisition, retention, operations, and overall business scalability.

Results

The business experienced significant year-on-year revenue growth while improving operational efficiency and customer acquisition performance across the board.

Paid advertising campaigns generated highly profitable bookings at sustainable acquisition costs, while retention systems helped improve repeat visitation and long-term customer value.

More importantly, Ottoman Turkish Bath & Day Spa successfully transitioned from a heavily manual operation into a far more modern and digitally connected business. Systems became more efficient, marketing became more scalable, and the overall online presence finally reflected the premium experience customers already associated with the brand offline.

The result was not simply better marketing.

It was a stronger and significantly more scalable business.