146% year-on-year growth & a major uplift in website conversion performance

About Loaded Candy

When Loaded Candy partnered with Kilo Oscar, the foundations of the business were already strong.

The products were unique, customer reviews were positive, and the brand had clear market appeal within the supplement space. Customers genuinely loved what the business was creating.

But online, the digital experience was not supporting the level of growth the brand was capable of achieving.

The Shopify store lacked conversion strategy, retention systems were underdeveloped, and Meta advertising creative had become outdated and inconsistent. The business had strong products and strong demand, but the systems behind customer acquisition and retention were limiting scalability.

The brand had momentum. The opportunity was building the infrastructure required to scale properly.

Discovery

After auditing the business, it became clear that the biggest issue was not awareness or product quality. It was performance across the customer journey.

The website was visually acceptable but not built around conversion behaviour. Email marketing lacked proper lifecycle flows and retention systems. Creative across Meta advertising no longer aligned with modern platform behaviour, making acquisition less efficient and limiting scalability.

At the same time, acquisition, retention, and brand positioning all operated separately instead of supporting each other as one connected growth system.

Like many growing eCommerce brands, the business had reached the point where stronger infrastructure was required to unlock the next stage of growth.

Strategy & Execution

Kilo Oscar rebuilt the business’s digital performance ecosystem with a strong focus on conversion, retention, and creative strategy.

We refreshed the Shopify website to improve conversion performance, customer flow, and overall purchasing experience while introducing stronger structure across product pages and customer pathways.

At the same time, we conducted a full Klaviyo overhaul, rebuilding all major lifecycle flows including welcome sequences, abandoned cart flows, post-purchase journeys, and campaign templates designed to improve repeat purchases and long-term customer value.

On the acquisition side, Meta advertising campaigns were restructured around stronger creative strategy, platform-native content, and more modern short-form creative aligned with evolving platform behaviour and the Andromeda-style update environment.

Beyond direct-to-consumer growth, we also supported broader wholesale outreach initiatives and helped strengthen the brand’s positioning outside of purely online sales channels.

The objective was not simply improving ads or redesigning a website. It was building a connected growth system capable of scaling profitably long term.

Results

Loaded Candy experienced significant year-on-year growth while improving performance across customer acquisition, retention, and website conversion.

Website conversion rates increased substantially from approximately 0.8% to consistently performing between 2–4% following the website refresh and customer journey improvements.

Meta advertising performance also improved significantly through stronger creative, lower acquisition costs, healthier CPMs, and more scalable campaign performance overall.

At the same time, the new retention systems helped strengthen repeat purchases and customer lifetime value, creating more stability and profitability across the business as a whole.

More importantly, Loaded Candy evolved from a brand with strong products but disconnected systems into a far stronger-performing and more scalable eCommerce business.