From a bedroom side hustle to a growing national sportswear brand

About Arrow Sport

When Arrow Sport first partnered with Kilo Oscar, the business already had something incredibly valuable: strong products, loyal customers, and genuine momentum within the sporting community.

What started as a bedroom side hustle selling custom sportswear had already evolved into a growing business with strong demand from sporting clubs across Australia.

But digitally, the business infrastructure behind that growth was falling behind.

The website lacked scalability, ordering processes created friction, and there was no streamlined system for customers to customise, enquire, or place orders online efficiently. Operational systems were also heavily manual, limiting the business’s ability to scale effectively.

The demand existed. The challenge was building the digital ecosystem required to support the next stage of growth.

Discovery

After auditing the business, it became clear that the biggest issue was not product quality or customer demand. It was operational scalability.

The existing Squarespace website was no longer capable of supporting the complexity of the business or the customer experience required for custom sportswear ordering. Customers lacked an easy way to customise products online, backend workflows were inefficient, and lead management systems lacked structure.

At the same time, the business had already built strong trust within the market. Sporting clubs valued the service, quality, and reliability of the brand.

The challenge was not building credibility.

The challenge was building systems capable of supporting a much larger business.

Strategy & Execution

Kilo Oscar worked closely with Arrow Sport to completely modernise and digitise the business.

We replatformed the business from Squarespace to Shopify, creating a far more scalable eCommerce ecosystem designed around customer experience, operational efficiency, and long-term growth.

One of the biggest developments was the implementation of a custom online product customiser, allowing customers and sporting clubs to design and order their own kits directly through the website. This significantly improved the customer journey while reducing friction across the ordering process internally.

At the same time, we implemented stronger CRM systems, improved lead acquisition workflows, and helped modernise backend operational processes to support future scale.

Growth was then supported through Meta Ads, Google Ads, SEO, and digital outreach strategies targeting sporting clubs across Australia. We also supported database growth, tender outreach, and broader customer acquisition initiatives designed to help the business win larger opportunities nationally.

The objective was not simply redesigning a website.

It was building a scalable national sportswear business.

Results

Arrow Sport experienced strong and consistent year-on-year growth while significantly improving operational efficiency and customer experience across the business.

The move to Shopify and the introduction of the online customiser dramatically improved the ordering process for sporting clubs and teams, helping streamline both customer acquisition and backend operations.

At the same time, Meta Ads, Google Ads, SEO, and outreach strategies helped strengthen lead flow, increase visibility nationally, and support continued business growth at profitable acquisition costs.

More importantly, Arrow Sport evolved from a small side hustle operating out of a bedroom into a far more scalable and professionally positioned sportswear brand supported by stronger systems, infrastructure, and digital performance